Sport & Auto
- About Future
- Digital Future
- Cookies Policy
- Terms & Conditions
- Investor Relations
- Contact Future
The past year has been full of all kinds of surprises for Apple TV, and each new app and service improvement seems to suggest that Apple wants to consider the diminutive device more than a "hobby." According to Engadget, Apple may even be about to make a bolder step with the device. As of right now the Amazon listing for Apple TV is marked as sold out in Germany, and the one in France (which was sold out earlier) has been restocked with third-party suppliers.
Here's the clincher--the date listed for the restock at the German site is October 23, precisely a day after Apple's big media event scheduled for next Tuesday. This could all just be an extreme coincidence, but it also mimics similar shortages of Apple products that occur on the eve of major updates. The current Apple TV is a scrappy little device that does its job well, but with increasing pressure from other units, Apple may see this as a good time to step up its game.
The last major update for the device was during March 2012, which added a tough new processor in addition to 1080p playback support. Throughout 2013, Apple has brought new channels such as HBO Go and WatchESPN to the the device, as well as a new "conference room" mode and programmable options through iOS.
It could just be an accident, it could just be smoke and mirrors, but with the big event only a handful of days away, you might find it's in your best interested to wait out the next few days so we may see what Apple has of its sleeves if you're in the market for one.
Follow this article's writer, Leif Johnson, on Twitter.