Apple vs. Google: It’s (Getting) Personal

Apple vs. Google: It’s (Getting) Personal

Posted 03/15/2010 at 6:12am | by J.R. Bookwalter

(Image courtesy of MacRumors)

Much has been written about the escalating rivalry between Apple and Google, but over the weekend, none other than The New York Times laid out a timeline of the spat -- and it’s getting personal.

MacRumors reports on The New York Times article, which “walks through the timeline of the current Google and Apple rivalry” to show how the tech-oriented fracas has become a personal one.

“Yet according to interviews with two dozen industry watchers, Silicon Valley investors and current and former employees at both companies -- most of whom requested anonymity to protect their jobs or business relationships -- the clash between Mr. Schmidt and Mr. Jobs offers an unusually vivid display of enmity and ambition,” the article reads.

Apple has made their feelings known publicly, first in comments made by CEO Steve Jobs in a company town meeting and most recently in a patent lawsuit against HTC, who is a Google partner to make Android-based hardware.

The open-source operating system has become something of a thorn in Cupertino’s side in recent months, and according to The New York Times, Jobs himself even threatened to sue if Google introduced multi-touch into Android -- a threat that Apple has now made good on after Google provided a software update in February which added multi-touch to the Nexus One.

Despite continuing to work together on the iPhone OS Maps application and using Google as a default search engine for the Safari browser, Apple and Google have also butted heads over company acquisitions. Google “swooped in” and acquired AdMob only after Apple had expressed “significant interest” -- paying a 25 percent premium over Apple’s initial offer to keep the mobile ad firm out of Cupertino’s hands.

Finally, there has been plenty of speculation that Apple will go as far as joining hands with onetime arch-enemy Microsoft to replace the default Google search engine on the iPhone with Redmond’s Bing, which has been making some headway in recent months.

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August 10, 2010 at 6:13am

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April 17, 2010 at 1:01am

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April 05, 2010 at 5:38am

Did you know that Apple has made their feelings known publicly, first in comments made by CEO Steve Jobs in a company town meeting and most recently in a patent lawsuit against HTC.Its great work.atlanticOptimize

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fretty

April 03, 2010 at 11:43pm

According to the NYT then, the heart of the dispute is betrayal, or Jobs' belief that Schmidt (a former Apple board member) "picked his pocket" by developing cellphones that "physically, technologically and spiritually resembled the iPhone.
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The_Quintessent...

March 15, 2010 at 7:51pm

Oh, no!!! Not Bing!!!

SpaceTrucker

March 15, 2010 at 6:57am

M$'s Bing on Mac, what a moronic backwards step for Apple!

VitaminCM

March 15, 2010 at 6:53am

Does anybody think that this is Google's fault?
Why does Steve Jobs have a spat with every business partner? Because he is a horrible, rotten, litigious, cry baby.
Boo-friggin-hoo, somebody else has a sexy product. Get over yourself, nobody awarded you a the title of "Prom Queen" in perpetuity.