By now, April 28 is probably Apple’s worst-kept secret since Gizmodo got their hands on the original prototype this time last year -- but for the handful of people still waiting for it, the white iPhone 4 is officially arriving in stores on Thursday.
Apple continues their PR onslaught Wednesday morning with official word that yes, Virginia, the white iPhone 4 will finally debut in stores worldwide on Thursday, April 28. For those of us in the United States, that includes Apple’s online and retail stores, AT&T and Verizon Wireless as well as the usual Apple Authorized Resellers.
“The white iPhone 4 has finally arrived and it’s beautiful,” said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing. “We appreciate everyone who has waited patiently while we’ve worked to get every detail right.”
So who’s getting the white iPhone 4? Besides the good ol’ U.S. of A, the ivory handset will be dropping in Austria, Australia, Belgium, Canada, China, Czech Republic, Denmark, Finland, France, Germany, Hong Kong, Ireland, Italy, Japan, Luxembourg, Macau, Netherlands, New Zealand, Norway, Singapore, South Korea, Spain, Switzerland, Sweden, Taiwan, Thailand and the UK, with “many more countries around the world” also promised “soon.”
The white iPhone 4 was first promised alongside the black model last June, but has been delayed a number of times, presumably due to paint issues with the manufacturing process. The real question is: 10 months later, will anyone care? Give us a shout in the comments if you’re excited and plan to line up tomorrow to get yours.
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MadamM69
April 27, 2011 at 8:36pm
For all of us on Apple crack, we will eventually find a reason to need a white iPhone. I am partial to black bc it wears better after being dropped and shuffled around in my various bags, but many people will be waiting in line to get one. We can't stay away!
jknowlton
April 27, 2011 at 10:13am
Its only big news because of the way it has been portrayed in the media. To be honest, I am not sure why anyone would want a white phone regardless. I have two white iPods, that, after years of being moved around every where, are no longer white. This is why I did not get a white iPad2.
I dont know. Its a gimmick type thing, just another option, nothing wrong with that. Maybe next iPhone right off the bat will have both colors available.
nicvargus
April 27, 2011 at 10:53am
The white iPhones look sick with certain bumper colors. That's the only reason I can think of.
Susie Ochs
April 27, 2011 at 9:48am
I wanted the white iPhone... back in June. I had the white iPhone 3G, and really dug its, uh, whiteness. (I had a black RAZR before that, before you accuse me of being a phone racist! And I was always having trouble finding it in my black bag and black laptop bag, and in the shadowy recesses beneath my car seats.)
BUT THAT WAS 10 MONTHS AGO. Now I am simply bitter that instead of them just cancelling it when it proved to be too "difficult" to create, that they're bringing it out NOW, and expecting people to ooh and ah. Apple, I normally cheer pretty much all of what you do, but this is just LAMEZILLA.
I sort of hope nobody buys it. I would giggle.
Austin_tacious
April 27, 2011 at 8:00am
As much as i love white iPhones, Malber is right... Besides, I think any wise consumer will wait for the release of the iPhone 5. Be it this Summer or this Fall.
malber
April 27, 2011 at 7:08am
Seriously, a white iPhone is big news? Were there really people holding off on buying an iPhone going, "I'd get one if they'd only make it in white!"?
