AdWeek recently penned Apple's notorious "Get A Mac" commercials as the Campaign of the Decade in it's "Best of the Noughties" round-up.


In its round-up, AdWeek claims that the Apple advertisements did a swell job of exemplifying how people connected with technology in the new decade. "That series of 60-plus ads brought some humanity into the equation by turning the machines into live-action cartoons showing how people identify and connect emotionally with technology," the site raves. "In so doing, the comic spots offer transparent understanding of the aspirations of its audience and how people identify--and connect emotionally--with technology."



AdWeek went on to add that the casting in the commercials was absolutely "genius". Justin Long resembles a younger Steve Jobs, in his casual clothing and demeanor, while John Hodgeman's personification of the PC couldn't be more on par with Bill Gates' identity as the "well-meaning geek with all kinds of operating problems." Apple managed to sway the public into truly believing that it's brand was what the stylish, laid-back generation is looking for.

However, in a reader's poll done by the site, Apple came out third, trialing behind the footsteps of the Anti-smoking "Truth" campaign and Mastercard's "Priceless" commercials.