Apple fanboys and fangirls love rumors about forthcoming Apple products. One could almost consider that these rumors are another marketing ploy by Apple since the speculation and discussion gives Apple a ton of free exposure. Right now the focus of these rumors is October 14, 2008. Many are claiming that on that date, along with new MacBooks and/or MacBook Pros, Apple will be releasing another product coded-named "brick."
So what exactly is "brick?" No one really knows, although we have a few guesses that we'll mention shortly, but first let's look at the best of the rumors circulating around the web right now.
We think the best guess so far is the one at macenstein.com. Apple's "brick" target is Microsoft and Windows. After all, what better tool to break Windows than a "brick?" We believe Macenstein may have solved the riddle. The actually "brick" has nothing to do with a device - it's about changes in Apple products that will make them irresistible. What's that you say? For most of us that's already true, but what about the rest of the world?
Well remember Steve Jobs warned investors earlier this year that Apple was going to have some new killer products at very aggressive price points. Prices to low to believe. In fact, Jobs and Oppenheimer stated it would effect Apple's future earnings. Imagine an Apple notebook for under $500? Or iMacs for under $1000? Already aggressive sales of Apple notebooks and iMacs would probably go through the roof.
Another rumor suggests a wireless USB hub which isn't a very exciting idea if you ask us - another wireless USB hub. Yawn. 'nuff said? Of course Apple could come up with something innovative here, but I doubt this is going to be the big announcement. Maybe, just maybe, it will be a "brick" of connectivity. An Airport Extreme, Time Capsule and USB hub all-in-one big fat Apple device that makes "bricks" a beautiful product.
Our other favorite rumor is the complete Mac mini redesign. Most owners of the Mac mini love it. It's an inexpensive way of getting a second computer for a variety of uses, and if you've been paying attention, people have found a lot of uses for the smallest of all things Mac. Personally, I've used mine for testing, and I'm currently using it for my Leopard Server certification exams. The last refresh of the mini in 2007 was a good one, but now people are speculating about an Uber-mini, a tiny version of the Mac Pro. Now wouldn't that give the mini a good boost or what?
We have a few guesses of our own about the new product. Some of them are serious and some of them are outright silly - like a new Mac notebook that's so heavy it puts all the companies making laptop security cables out of business. It's not even luggable like those old transportables with the 5.25" floppy and 5" monochrome screens so no one even considers trying to steal it. Steal-toed shoes recommended.
Now seriously, we tend to agree with the first rumor. "Brick" will be about saving us money. And considering the current financial crisis, we can use all the savings we can get.
revolution9
February 07, 2010 at 6:10pm
I’m currently saving up points on my easy saver reward scheme account towards a new iMac, it would be fantastic if they lowered the price soon and that’s what brick was all about. Apple could easily outsell Microsoft if their products had a more attractive price tag.
ammarvvip
November 11, 2009 at 8:06am
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RobertR
October 01, 2008 at 8:12am
Hey (or hay), there's (theirs) more than one (won) word that sounds right (wright). It should be "too low" instead of "to low", and "it would affect [verb] Apple" instead of "effect" [noun].
Otherwise, it was a grate, or great, article.
graphicjoe
September 25, 2008 at 6:29pm
I have no clue what the brick will be, I know what I would like it to be. My brick will be the newest version of the Mac Pro, the one that will sweep aside all Mac and Windows machines in terms of speed, memory, and usability at a cost that will allow many more people to have a really high quality, high speed computer capable of rapidly processing large images files and supporting the newly released Adobe CS4 products. I am awaiting the next version of the Mac Pro. When it arrives, I will be clicking the "order" button and then selling my Dell 380.
cheers,
Joe
THE.MAC.GOD
September 25, 2008 at 2:06pm
Prices to low to believe.
*Prices too low to believe.
/sorry-itmademyeyetwitch
brandlover
September 24, 2008 at 7:29pm
The Brick is:
OS10 that runs on PCs. Certified configurations will be supported by Apple,,, just buy the OS and install it right beside Windows,,, Breaking the Windows on millions of potential Switchers.
jerryla
September 24, 2008 at 6:52pm
Anything that Apple can do to bring it one step closer to the majority. Always on the cutting edge.... "it just works", is an understatement! Good Times!
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jmb667
September 24, 2008 at 12:04pm
I would love it even if the Macbook would drop a few hundred $; my wife's birthday is 10/18, so if the 10/14 date rumor is to be believed, that'd be perfect timing for me to get her one. Ahhh, I can dream.
Regardless, I think "Brick" whatever it is will be pretty fantastic!
kevkevallen
September 23, 2008 at 9:45pm
I personally would LOVE to see a MacBook for under 500 bucks! But the likeliness of this happening isn't that great. Because, as we suffer, so does Apple in the economy situation. People with less of a budget don't have the money to buy Mac.
If at all possible I'd like to see a greater Student Discount instead of just the 40-90 dollars we save now. And since I'm still in high school and my income is less than mentionable, 90 dollars off a MacBook or iMac is a nice little chunk of change but would be better if the discount was greater. But I'm grateful for even that, so I'm not complaining.
