Apple's Sales "Probably" Slower Than Expected
Posted 08/17/2011 at 2:28pm
| by Keoni Chavez
It must be fun to be a stock market analyst. You get to give advice to investors, based on methods that you don't necessarily need to divulge. Because you speak with authority, people listen, and the fates of companies often rely on the results. It behooves the analyst, therefore, to be as specific as possible regarding what the market is doing, which means using language that leaves no room for doubt.
Instead, Global Equities Research analyst Trip Chowdhry has noted to investors that this past weekend "was probably one of the slowest weekends for Mac sales," and that sales were "probably down" between 35 percent and 40 percent. These are not the boldest statements an analyst can make. On top of that, Chowdhry's words fly in direct opposition to those of UBS Investment Research's Maynard Um, who found sales "encouraging", particularly within the realm of back to school sales.
Before anyone begins waving flags of doom for poor, beleagured Apple, let's keep in mind a few important things:
- Chowdhry thinks flagging computer sales share a correlation with raised gas prices, which is an extremely tenuous link to promote
- In this economy, if sales are slowing, they're slowing for most companies; Apple isn't immune from this phenomenon
- Analysts get things wrong all the time
If you ever get worried about negative predictions toward Apple, just remind yourself of the good old Gil Amelio days. Slow sales or not, at lease we're not in that place anymore.
Via AppleInsider