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In case you haven't heard, Hulu has been entertaining bids for a new owner, and one of the latest to express interest could be the nation's second-largest cell phone provider, AT&T.
AllThingsD reported Wednesday that AT&T could soon toss its hat into the ring with a bid for streaming video service Hulu as part of a joint venture with Chernin Group.
While such a deal would make sense given AT&T's existing (and expansive) internet and even television offerings with U-verse, sources close to the discussions claim that Hulu may outright reject any offers that aren't in the $1 billion range.
An "investment and media company" run by a former News Corp. executive, Chernin Group already has an initial bid for Hulu on the table, which sources claim is "in the lower $500 million range."
However, Chairman and CEO Peter Chernin helped jumpstart Hulu in the first place and reportedly has "intimate knowledge of how it operates," which could help position his firm as a front runner.
Other media-centric companies currently in the running for Hulu bids include Yahoo, DirecTV, Time Warner Cable and Guggenheim Partners, although Hulu could abandon the entire notion of selling if the numbers don't add up.
Follow this article’s author, J.R. Bookwalter on Twitter