AT&T Responds to Verizon Ads
Posted 11/13/2009 at 4:51pm
| by Brian Proffit
In a rare move, AT&T has posted an official response to
Verizon’s ads on their website. The ads show U.S. maps covered in red for
Verizon’s coverage, and another with scattered spots of blue for AT&T’s
coverage.
The ad showing an iPhone sent to the "Island of Misfit Toys"
appears to be what drove AT&T to respond publicly. According to their
announcement, "As the U.S. market leader in wireless data service, we typically
don't respond to competitors' advertising. However, some recent ads from
Verizon are so blatantly false and misleading, that we want to set the record
straight about AT&T's wireless data coverage."
The Verizon ads are specifically targeting 3G availability,
which wasn’t as obvious in the original "There’s a map for that" ads. They’ve
made that more clear in the latest, but AT&T believes they are still giving
the faulty impression that wireless coverage isn’t available in the blank areas
on the map. "AT&T's wireless data coverage reaches 303 million people—or
97% of the U.S. population, where they live and work," the post says. It admits
that full 3G service is only available to 75% of the population, though, with
the rest covered by EDGE or (ack) GPRS. But they make up for that by saying,
"Unlike Verizon, AT&T has the nation's fastest 3G network." Clearly your mileage may vary.
Still, their claims that "Unlike Verizon, AT&T customers
have access to more than 100,000 applications, more than with any other
wireless company" and "Unlike Verizon, AT&T's 3G network lets wireless
customers simultaneously talk and surf the web or do e-mail" should score some
points. The problem, of course, is that they people they need to score points
with aren’t on AT&T’s site—they’re busy watching Verizon ads on TV.