AT&T Sues Verizon Over "Maps" Commercial
Posted 11/04/2009 at 10:24am
| by Cory Bohon
AT&T sues Verizon over a commercial designed to play on
Apple's "There's an app for that" commercials.
Verizon's "There's a map for that" commercial (above) might have stepped on some feet when they bashed AT&T's 3G service saying that other companies don't have the service Verizon has and that "There's a map for that, too."
According to the suit, which was filed in an Atlanta, Georgia federal court on Tuesday, "The map attributed to AT&T shows large swaths of white or blank
space, as if these are areas in which AT&T has no coverage
whatsoever."
The suit goes on to say, "By depicting AT&T's non-"3G" coverage
as white or blank space in the map used in Verizon's print
advertisement, consumers are being misled into believing that
AT&T's customers have no coverage whatsoever and thus cannot use
their wireless devices when they are outside of AT&T's depicted
coverage area."
Reuters got a reply from Verizon saying, "The ads in question clearly state that voice and data services are available outside 3G areas."
AT&T has requested a temporary restraining order that could prevent the television commercial from airing until this dispute is resolved.
Via AppleInsider