The Battle of the Fart Apps - No Really
Posted 02/18/2009 at 2:56pm
| by Roberto Baldwin
Sometimes the news just writes itself. Let's take a trip back in
time to the early days of the iTunes App Store. Cube Runner was our
favorite racing game, I Am Rich was scamming iPhone owners out of
$999.99 and an app entitled Pull My Finger was denied access to the
store for, well, being a fart app.
Of course we all remember
where we were when we learned that Apple was allowing fart apps in the
iTunes App store. Finally, junior-high kids with access to technology
could appease their hankering for flatulence. Huzzah!
But all is
not well in Fart Town. Pull My Finger got some stiff competition from
iFart, another fart app. Turns out, the Pull My finger folks took
offense at the iFart guy for his blitzkrieg of PR surrounding the
launch of iFart. They didn't think it was cool when he started sending
Tweets to anyone he could find that discussed Pull My Finger via
Twitter stating that if they liked Pull My Finger, they would love
iFart.
Did we mention that the owner of iFart, Joel Comm, is a
self-described "Social Media Expert." So you know he's all about the
Facebook, Twitter and PR blast. He's even got a reality show called, The Next Internet Millionaire.
We were going to watch it, but we got distracted by something shiny.
Oh, and he posted a review of iFart on his app page, that he wrote.
Classy!
Air-O-Matic, makers of Pull My Finger got mad at Joel's
marketing practices and sent Joel a letter stating that he should pay
them $50,000 for damages because of his marketing tactics. Because
we've all know that money makes everything better, especially other
people's money. Well, that made Joel angry and he filed a Complaint for
Declaratory Judgment that the phrase "pull my finger" is a common one.
Both sides of the argument have postings on their sites explaining their side of the story. It seems that Joel
thinks he's been fair throughout the ordeal and it's a case of sour
grapes. While Air-O-Matic seems to think that they've been wronged by
Joel's use of the term "pull my finger" and his aggressive marketing.
We're
just happy to see a app store throw down that doesn't involve anything
actually useful. Imagine what would happen if the cowbell people
started a feud. Now that would be horrible.