(Images courtesy of Cult of Mac)

One of the innocent victims in the “overtly sexual” App Store scandal of the last week was a beachwear company whose catalog app was one of the more than 5,000 apps pulled.

Cult of Mac is reporting that the Simply Beach app, initially pulled because it featured photos of models in bikinis and other swimwear, has been quietly reinstated by Apple. Turns out that Simply Beach is an online beachwear retailer -- which means they sell bikinis, which means they kind of need to show photos of models wearing them if they ever hope to sell any.

Simply Beach was among the more than 5,000 apps removed last week as part of the “overtly sexual” App Store controversy, and the company received the same e-mail from Apple as everyone else who was affected.

“The e-mail also made mention to numerous complaints they had received from customers regarding ‘this type of content’ and implied it was these complaints which had led to the changes,” explains Simply Beach app developer Andrew Long. At first, the company thought the e-mail from Apple was a hoax.

Thankfully, on Tuesday Apple corrected the situation and Simply Beach was restored to the App Store. As it turns out, neither developer Long nor Simply Beach received “any communication whatsoever” from Apple.

Another app that met a similar fate is the 12+ rated game Daisy Mae’s Alien Buffet, presumably pulled because it features a female lead character in extra-short shorts. That app is also back in the App Store without a word from Apple, so it appears that the original withdrawal of more than 5,000 titles was done en masse while the company sorts through the mess and tries to figure out what’s legit and what’s not.

Of course, it goes without saying that the first app pulled, the now-infamous iWobble Boobs, remains out of the App Store and its chances of returning are somewhere between “slim” and “none.”