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If you visited the iTunes store over the weekend, you might have noticed that there's something very ... Beyonce about it. You can't escape it, really; the entire carousel at the top features ads for the singer's self-titled album that released exclusively on iTunes by surprise last Thursday. But as ABC News reports, that exclusivity paid out big for both iTunes and Beyonce herself.
All total, 828,773 copies of Beyonce's album were bought during its first three days of availability, and 617,213 were sold in the United States alone. By the time it was all over, the album had topped the charts on the iTunes store in over 104 countries.
Part of the reason for the album's appeal springs from its standing as Beyonce's first "visual" album. According to Apple's press release, "Beyonce is infused with 14 new songs and 17 visually stunning, provocative videos shot around the world from Houston to New York City to Paris, and Sydney to Rio de Janeiro, all before the album’s release."
Thus the expression "visual album"--each song on the album has its own accompanying music video, and there's some exclusivity to the package since only 30-second snippets of the videos in question can be found on YouTube. "I didn't want to release my music the way I’ve done it," Beyonce said to ABC. "I am bored with that. I feel like I am able to speak directly to my fans."
The album is expected to be available as a CD in retail stores before Christmas, but for now Apple maintains its exclusivity.
Follow this article's writer, Leif Johnson, on Twitter.