Is the iPhone starting to feel dated? If you agree, you're in the same camp as BlackBerry, whose CEO has come out swinging against the iconic Apple device by calling the user interface dated.
AllThingsD is reporting that BlackBerry CEO Thorsten Heins isn't mincing words when it comes to his opinion of the iPhone's user interface, which has remained largely unchanged since its debut in 2007.
“The rate of innovation is so high in our industry that if you don’t innovate at that speed you can be replaced pretty quickly,” Heins told The Australian Financial Review on Sunday. “The user interface on the iPhone, with all due respect for what this invention was all about, is now five years old.”
Before you start thinking Heins is simply being a cocky so-and-so, the CEO knows he's got a challenge ahead with BlackBerry 10, and does manage to give Apple credit for helping move things forward where smartphones are concerned.
“Apple did a fantastic job in bringing touch devices to market,” he said. “They did a fantastic job with the user interface, they are a design icon. There is a reason why they were so successful, and we actually have to admit this and respect that.”
We'll have to wait and see later this year if Apple agrees the iOS look is getting stale as the company will undoubtedly launch iOS 7 alongside new devices soon enough.
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brandonwalkermedia
March 19, 2013 at 9:04am
also sense no one has said it yet... the CEO is just trying to save his job... he's rumored to be on the chopping block... a do nothing CEO with a do nothing company what did they expect?
choiceweb
March 18, 2013 at 7:29am
Considering that Blackberry has been so slow to change and adapt in a market they once did well in, smart phones, attacking iPhone interface for being outdated is hilarious.
muadibe
March 18, 2013 at 6:34am
When you get it so right to begin with, it takes a lot longer to feel outdated. My microwave and fridge have had the same interfaces for years, yet they still serve my needs. IOS is an elegant, intuitive interface. This combined with high end hardware is the reason so many enjoy the iPhone experience.
