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Apple has worked with the (Product) RED charity since 2006 in order to help end the AIDS epidemic in Africa, and as Techcrunch reports, today U2's Bono announced that "Apple is certainly leading the crew, with more than $65 million being raised for the effort.
Apple's contributions chiefly come in the form of the (Product) RED devices it's released over the last few years, including a special edition red iPod nano in 2006, followed by several more for the future models as well as the iPod shuffle. Apple in turn donates a portion of the proceeds to the charity.
Other (RED) products over the years include a cover for the iPad and iPad mini and a case for the iPhone 5. In Apple's own words, "(RED) works with companies like Apple to fight for an AIDS-free generation by 2015 by creating (PRODUCT) RED merchandise. A percentage of gross profits from the sale of those products goes to the Global Fund to help fund AIDS programs in Africa."
As MacRumors reports, other corporations involved in the program include Starbucks, Nike, and American Express, and together they've raised over $200 million to put toward the effort. As one of MacRumors' commenters points out, it's worth wondering why Apple didn't also make a red iPhone 5s for the effort in addition to the gold version.
Follow this article's writer, Leif Johnson, on Twitter.