Boom: Apple Now Responsible for One-Fifth of All U.S. Sales Growth
Posted 07/13/2011 at 1:06pm
| by Adrian Hoppel
USA Today reports that Apple is taking a "massive bite out of retail sales in the U.S." Using new research from David Berman, whose DeeBee Index is highly respected in the retail industry, the report indicates that during the first three months of 2011, Apple U.S. sales have shot up 80 percent compared to a year ago.
Amazingly, this $4.6 billion increase actually represents "one-fifth of all sales growth by publicly traded retailers in the U.S." Which is very wow.
Berman calls Apple's sales "mind boggling" and that "people don't realize how much money has been diverted to Apple." A huge reason for Apple's growth can be attributed to iPhone sales, which have grown 113 percent over the past year. According to the report, iPhones now represent 40 percent of all Apple sales. Such a huge chunk riding on one product can be viewed several ways; if the gaudy iPhone success is short lived because of a wave of new Verizon customers, or if a competitor is able to launch a true iPhone killer, sales could topple and create a huge revenue hole. However, the likelihood of that happening, based on recent reports and news, seems unlikley.
Apple is scheduled to release quarterly revenue reports next Tuesday, with many analysts now anticipating those reports to contain significant growth and record sales numbers. Cupertino, long the Wall Street sweetheart of the tech world, is now growing faster than even Amazon or Wal-Mart.