ChangeWave: Consumers (Still) Prefer iOS To Android

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Elgarak

There's a big flaw in yorur analysis: Comsumers do not buy iOS -- they buy an iPad. They also do not buy android, they buy a tablet or phone that happens to ship with android. That alone explains the disceprancy, as there are only two current iOS products (the iPad2 and the iPhone4), plus three legacy products.

The android market, however, is split between a multitude of devices from various manufacturers, running various versions of android, with varying capabilities and compatibilities. In short, the inticracies of android are too complex for most consumers, even if they are tech-savvy.

The clean, simplified world of Apple is far more attractive.

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