Unlike with desktop software, finding apps on the iPhone is often tedious, mainly because iTunes, whether the mobile or full version, is the only way to do so. In fact, app directories have sprung up all over the web to try to correct this problem, but can only serve as an intermediary solution. This has made it more difficult to brand and sell apps, inevitably leading to different variants of farting applications topping the charts every week.

AdMob, a mobile advertising company, has released some new data that may clarify the realities of finding new apps in the App store. Of their sample, only 7% downloaded apps on their computer versus phone, most users found new apps by looking at the “Top Downloaded” section, and many said that they would consider buying apps if they were branded. Click through the slideshow for all the results.

Via ReadWriteWeb