If Dracula was alive today, and he may be, he would be all over the iPad. Same for Eric and Bill; Fangtasia would definitely have an app. iPad is the device we go to after dark, according to a new report from ReadWriteWeb.
Looking at a week's worth of click traffic on Bitly, the service that lets websites "shorten, share, and track your links," some interesting conclusions were drawn in the report.
First, regardless of if you are using a Mac, PC, or Linux computer, your usage pattern is fairly consistent: low usage in the early morning, gradual increase throughout the workday, and then a drop off in the evening. Android smartphones, iPhones, and Blackberrys all basically share this same pattern.
The iPad, however, is the dark horse. iPad usage dips after the early morning, stays low throughout the work day, and then spikes in the evening. Also, iPad usage increases on the weekends, while usage on all other devices actually drops.
A quick assumption would be that the iPad is being used for entertainment instead of for work, but the data suggest that "the iPad is different from the other devices, not so much in the content being consumed, but in the hour of the day and the day of the week in which consumption is occurring."
Since the iPad makes up 97 percent of the tablet market in the United States, it is difficult to say if this odd usage pattern is specific to the iPad, or to tablet devices in general. Either way, tablets continue to be something users really sink their teeth into.
lurch956
July 11, 2011 at 4:45am
I use my iMac for the majority of the heavy lifting. In the evening, the iPad sits on my lap to look up info while watching TV or answering emails.
gmsquires
July 08, 2011 at 2:42pm
I can easily surmise the reason is that most people are using their home WiFi connection or if early in day may be using a WiFi HotSpot connection at local coffee shop. Most people probably have WiFi only or don't want to use up their alloted data limits in all likelyhood.
