If you were sick of all those Facebook games showing up in your friend feed, well maybe now you'll be less inclined to "hide" them all. Today, Disney announced that it purchased Playdom, the makers of games like Social City, Sorority Life and Market Street, for $563 Million.
Disney is excited to expand its "already-robust digital game portfolio" and looks forward to providing new games for social networking addicts to click away at during their off time at work. Playdom now has 15 different development studios and the company will keep its headquarters in scenic Mountain View, California, miles away from Apple's Cupertino campus.
"We see strong growth potential in bringing together Playdom’s talented team and capabilities with our great creative properties, people and world-renowned brands like Disney, ABC, ESPN and Marvel," said Robert A. Iger, President and CEO, The Walt Disney Company. "This acquisition furthers our strategy of allocating capital to high-growth businesses that can benefit from our many characters, stories and brands, delivering them in a creatively compelling way to a new generation of fans on the platforms they prefer."
Hopefully, those cafe- and farm-type games will turn into online versions of The Lion King and Aladdin, two of this editor's favorite Disney movies. It'd be even better if they made them just as spectacular as the Sega Genesis games of the early nineties.
Via Industry Gamers
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