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(Image courtesy of AppleInsider)
While the world waits and wonders if a Verizon iPhone even exists -- a game we’ve been playing since 2007 when the device first launched -- a new survey suggests that AT&T might have less to worry about from losing its exclusivity than previously thought.
AppleInsider is reporting that a new survey of iPhone owners suggests that only 23 percent of them would switch to Verizon Wireless if and when AT&T loses its exclusivity on the handset here in the U.S., according to Credit Suisse. That should alleviate a lot of the hand-wringing that’s probably going on within AT&T’s hallowed halls.
As a result of the new survey data, Credit Suisse raised its price target for AT&T from $27 to $35 as noted by BusinessInsider. When iPhone owners were asked “Which of the following statements comes closest to your opinion about your iPhone service?,” a full 63 percent responded that they would stick with AT&T, with only 23 percent eager to switch to Verizon and even less for Sprint and T-Mobile (three and two percent, respectively).
Credit Suisse ran the numbers and calculates that 1.4 million AT&T subscribers are at risk of switching to Verizon -- a small percentage of AT&T’s current customer base, which would clearly have less impact on the telco giant’s bottom line than previously expected.
Also sandwiched among the survey results: Apparently iPhone owners are less satisfied with AT&T than other device customers of the wireless carrier (42 percent versus 51 percent), and 18 percent of iPhone users plan to leave AT&T when their contract expires, versus only nine percent of non-iPhone users.
Of course, no one (except Steve Jobs and Company) knows for sure if Verizon will ever get the iPhone, but the most recent rumors peg a launch date on the competing carrier around January, 2011. Now that autumn is here, we won’t have much longer to wait to find out for ourselves…
Follow this article’s author, J.R. Bookwalter on Twitter