According to iPodNN, Apple has made some developer friendly changes to iAd, their iOS 4 integrated ad network, allowing for in-ad app downloads. Ads are similar to the layout of an app store page, and let you directly download the apps they advertise without switching pages. Supposedly, a pop-up box confirms the download.
Allegedly, Apple isn't seeing as many iAd spots filled as they would like, and this is their response. It's an incentive for developers to make more money via ads, which may cost as much as $1 million to place. With prices like that, Apple had better make iAds worth a developers while!
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