The Event Is On, But What Will Be Announced and Who Will Attend?
Posted 01/19/2010 at 8:38am
| by J.R. Bookwalter

Okay, so we know the when and where of Apple’s next media event: Jan. 27 at 10 am PST in San Francisco. But what will we see there, and more specifically, who might be sharing the stage with Apple CEO Steve Jobs?
Sadly, we don’t have firm answers for you, but
AllThingsD’s Peter Kafka has some ideas in his column today. It goes without saying that the general consensus is that Jobs and Company will take the wraps off a tablet computer at long last, but it’s likely that a few well-trusted media partners will be on hand as well, to show off what the thing can actually do.
Kafka’s list opens with
The New York Times. As you’ll recall, executive editor Bill Keller got everyone stoked last October with a “passing reference” to an “impending Apple slate” -- but refused to elaborate. Kafka has pressed him for further details just last week, but neither Keller nor
NYT digital kingpin Martin Nisenholtz were talking. As Kafka points out, “No comment” doesn’t equal “Yes, it’s true” -- but it’s also not an unqualified “No,” either.
“Enhanced e-books” are also likely to be a focus of the tablet, despite Steve Jobs’ prior dismissal that “people don’t read anymore.” (We all know Jobs sometimes disses a trend prior to taking advantage of it!) The big publishers are already bored with Amazon’s Kindle and its draconian cut of the profits and looking to the tablet to push e-books to the next level, App Store style.
The Wall Street Journal only yesterday confirmed that HarperCollins is “in negotiations” with Apple, so they seem like a plausible partner to share the stage with Jobs as well.
Video is also in Kafka’s crystal ball, with Disney being the most likely candidate since Jobs is the company’s largest individual shareholder. However, Disney CEO Bob Iger has also been open to new digital distribution ideas in the past, including being the first movie and television studio to offer its product for sale in iTunes.
Kafka doesn’t expect much input from the big music labels who made such a splash when the iTunes Music Store was announced in 2003. Aside from the iTunes LP offering, the music side of iTunes hasn’t changed all that much in recent months -- but remember, Apple recently bought Lala, so there’s always the possibility that they’ll use the tablet to shake things up in the music biz again.
Of course, there could always be a wild card or two --
FoxNews.com claimed yesterday that the Apple event will also bring iPhone OS 4.0 as well as an updated version of iLife, although those announcements would seem to contradict each other, assuming the tablet does indeed run some form of iPhone OS after all. We’ll all know for sure in just over a week!