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Seems like everyone has an RSS reader service these days, thanks to Google Reader heading off into the sunset next week -- and according to a new report, Facebook plans to join the party as well.
The Wall Street Journal reported Sunday that Facebook is "quietly working on a service" known internally as simply "Reader," which sounds an awful lot like Flipboard for users of the social network.
According to sources, the service "displays content from Facebook users and publishers in a new visual format tailored for mobile devices," and has actually been in development for more than a year -- in other words, well before Google Reader's demise, but well after the introduction of popular news aggregator apps like Pulse, Zite and yes, Flipboard.
"Recent versions of Reader resemble Flipboard Inc., a smartphone and tablet app that aggregates stories from multiple sources and lets users swipe to flip through articles," sources reveal.
The Reader project is said to be watched closely by Facebook founder Mark Zuckerberg, who has "provided input and reviewed aspects of the design at various turns," and the development has been "relatively slow and deliberate," a departure from his typical "move fast and break things" mantra.
Follow this article’s author, J.R. Bookwalter on Twitter