Forget The iPhone: The iPod touch Is Where It’s At
Posted 12/07/2009 at 7:33am | by J.R. Bookwalter
Apple may have to fend off a number of competitors for the iPhone’s
crown of smartphone dominance, but one area where there seems to be
comparatively little competition is the roost ruled by the iPod touch.
all, the iPod touch has one big advantage over the iPhone: No wireless
carrier commitment, which adds more than $2,000 to the purchase price
over the 2-year contract. Otherwise, it’s functionally the same as the
iPhone, sans camera (which is rumored to appear with a future hardware
refresh), for a one-time price. With a virtual explosion of free or
cheap Wi-Fi almost everywhere, the iPod touch begins to look like a
very enticing alternative that helps boost the iPhone OS market share.
The mobile advertising company AdMob (currently being acquired by Google), reported back in October
that the iPod touch accounted for 9.8% of all request for applications
and websites that embed their advertising scripts. The iPhone, by
comparison, has 22.4% of such requests. But the AdMob results mostly
mirror those of Flurry, and point to an increasing user base for the
“It’s important to remember that the iPhone’s flank
is protected by an often-overlooked, powerful fighting brand: iPod
touch,” the Flurry report released today explains. “As all industry
eyes look to the iPhone, the iPod touch is quietly building a loyal
base among the next generation of iPhone users, positioning Apple to
corner the smartphone market not only today, but also tomorrow.”
goes on to state that the inclusion of a camera on the iPod touch could
really push it into the stratosphere, not only for use as a digital
camera to take snapshots (and presumably, video) but also as a
secondary role as a barcode scanner, for instance.
Also in the
iPod touch’s favor: Gaming. Flurry notes that Social Networking and
Gaming are among the biggest categories for iPod touch use, which have
already started to erode the lead held by specialist game device makers
such as Nintendo.