Hot on the heels of Walter Isaacson's biography of former Apple CEO Steve Jobs, will be a new book titled Inside Apple: How America's Most Admired - and Secretive - Company Really Works.  The book, written by Adam Lashinsky of Fortune magazine, aims to shed more light onto the inner workings of Apple.

The book is an expansion of an article that Lashinsky wrote for Fortune earlier in the year, and should be available on January 18, 2012 from Business Plus, an imprint of Hachette Book Group.

Unlike Isaacson's book, Lashinky said he did not seek Jobs' help on the book in an interview with AllThingsD.  However, he does claim that he was able to delve further into the company.

"Doing an unauthorized book is harder," noted Lashinsky.  "But what you get is well-reported information, which is outside the message Apple wants to deliver, and there is so much good stuff, this company is worth far more than an article."

Lashinky has reported on the tech world for a long time, including Apple.  In 2008, he covered Tim Cook in an article titled "The Genius Behind Steve: Could the Operations Whiz Run The Company Someday?"

The publisher claims a lot of inside juicy facts such as "how Apple creates killer products, forges intense bonds with consumers, and gets what it wants from suppliers…the lessons about leadership, product design and marketing are universal, and they should appeal to anyone hoping to bring some of that Apple magic to their own company, career or creative endeavor."

Lashinsky feels that other companies may want to grab their notebooks.

"So much of what Apple does stands decades of business teaching on its head, because they just don't do things the way other companies do," he says.  "The rest of the business world might want to pay attention."

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(Book cover image courtesy of Amazon)