It's been said that if something seems to good to be true, it most likely is. Such, it seems, is the case for Google TV. The slick-looking solution that promised to meld the best of the internet with all the entertainment glory your HDTV could muster had a strong start, boasting the ability to push all manner of web content including full episodes of your favorite TV shows from providers like Hulu, YouTube and a number of major television networks. For a while there, it appeared as though other content delivery systems like Apple TV, Roku and the Boxee Box might have some serious competition. However, in recent days things have been looking a little darker for Google's latest creation. This morning we received word that Fox is the latest in a growing list of networks that have opted to block Google TV owners from accessing their wealth of free online content.
As of November 10th, Fox, ABC, CBS and NBC have all blocked Google TV users from accessing their online content. The reasoning behind this? Money. As it stands, online broadcasting pulls in significantly less money than traditional television does. With this being the case, the broadcasting powers that be are understandably hesitant about making too much of their most popular content available through any other means than where their primary revenue streams have traditionally been found. While it seems almost a certainty that in the future the line between the internet devices and television will be blurred, for the time being, innovators like Google have an uphill battle to gain acceptance with content producers on their hands.
Hulu has played this game with set top box software like Boxee and Plex, but it was worked around by spoofing the browser's User Agent, and apparently such a workaround is already possible for Google TV users who know the proper tricks; I heard there's some site ("PlayOn.tv"?) that makes it simple.
I'd rather not think about how long this game of cat and mouse might last; it seems similar to "net neutrality" issues, but it's not quite the same. This is server's discriminating against clients, not pipes discriminating against content.
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