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The 2013 holiday season is upon us, and for many of us, that means getting saddled with a stack of prepaid gift cards. PayPal is making them less of a hassle this year by now accepting such payment methods anywhere the service is used.
The PayPal Forward blog announced Tuesday that prepaid gift cards from Visa, MasterCard, American Express or Discover won't be a gifting headache this holiday season.
That's because PayPal Checkout is now accepting such prepaid gift cards, where many e-commerce sites fail to do so. In a recent survey, PayPal discovered that only one person out of every four actually went to the trouble of registering their billing address online, which is typically a requirement before using these gift cards for online purchases.
"After our customers voiced this particular pain point again and again, we knew we had to fix it once and for all," writes PayPal product manager Ed Lee. "After months of research and investigations, we discovered a patent-pending and innovative way to allow the usage of prepaid gift cards so that you can seamlessly apply them to the purchase of products and services anywhere PayPal is accepted -- just in time for the holidays!"
Needless to say, PayPal's method doesn't work with store gift cards -- you'll need one branded with the Visa, MasterCard, American Express or Discover logo. You'll also need to shop from an e-tailer who accepts PayPal, but these days that's not much of a challenge to find.
Follow this article’s author, J.R. Bookwalter on Twitter