A Glimpse at Apple's Secrecy Methods
Posted 09/10/2011 at 10:07am
| by Matthew Tilmann
While Apple is certainly famous for its product lineup, another thing the tech giant has also become famous for is how far it goes to keep their upcoming products secret. BusinessInsider recently spoke with an iPad app developer who shared some interesting insight into just what measures Apple reportedly takes to make sure nothing gets out.
In the interview, the app developer spoke about what he and his team had to go through to get an iPad before the product's launch. Citing that it was now over a year, they felt they could talk about it.
The developer said that they were probably the sixth person to get an iPad, and had two of them flown out. Some of the criteria included needing to have a room with no windows, and that they changed the locks on the door.
Three developers and the developer mentioned were the only people that were allowed to go into the room. Apple required the names and social security numbers of all those who had access to the room.
Apple had to drill a hole in the desk and chain the devices to the desk, utilizing bicycle cables. At the desk, custom frames were built around them, so that the developers wouldn't even be able to tell what the iPads even looked like. The group could plug into them so to be able to develop code and could touch the screen and play with it, but couldn't see the form factor.
Apple had also taken pictures of the wood grain. That way if the worst should happen, and any pictures leaked out, the company could trace it back to which desk they came from.
The developer mentioned that he wasn't even able to tell their CEO. He couldn't tell his wife what they were doing either. "You're going to get fired if this doesn't work," the developer recalled his wife mentioning.
He closed with, "I hadn't thought about that, but she was probably right. Luckily, it worked out very well."
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(Image courtesy of 2ipad.org)