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We've come a long way from the days when critics at Greenpeace used to accuse Apple of espousing environmentally unsound policies. Indeed, just two years ago, the environmental group slapped the Cupertino company with poor scores for its reliance of fossil fuels. With a new report released today, however, Greenpeace now calls Apple "the most innovative and most aggressive" company in Silicon Valley as regards supplying its energy-intensive datacenters with renewable energy.
As AppleInsider reports, Greenpeace is specifically impressed by Apple's commitment to renewable energy, its transparency in terms of its energy practices, and its deployment of these practices. The organization gave Apple an "A" score in all three categories. Such high marks largely spring from Greenpeace's appreciation of Apple's solar farm in Maiden, North Carolina.
"Apple's aggressive pursuit of its commitment to power the iCloud with 100% renewable energy has given the company the inside track among the IT sector's leaders in building a green Internet," Greenpeace wrote in its report. "Apple has made good on its pledge by building the largest privately owned solar farms at its North Carolina datacenter, working with its utility in Nevada to power its upcoming datacenter there with solar and geothermal energy, and purchasing wind energy for its Oregon and California data centers."
The advocacy group also admires Apple's pressuring of local utility companies to start offering renewable energy options. Indeed, all power that's used for Apple's data centers that's not generated by itself comes from utility companies offering renewable energy.
Still, Greenpeace sees some room for improvement. It criticizes the efficiency of those same renewable energy sources, for instance, awarding the company a "B" score in the relevant category. The society also believes Apple should share the wealth, so to speak. In the future, the Cupertino giant needs to share "more detail about Apple's energy efficient designs would help the IT sector to learn from, and improve upon, Apple's best efficiency practices."
Follow this article's writer, Leif Johnson, on Twitter.