The Apple sphere's favorite Apple evangelist, Guy Kawaskai, is offering his book The Macintosh Way for free. All you have to do is head over to the Facebook fan page of his upcoming book, Enchantment: The Art of Changing Hearts, Minds and Actions, "Like" it, and then download the PDF.
The title was first released in 1987 and did a good job of foreshadowing the impact of Apple's business model. And even though more than twenty years have passed since the initial release of The Macintosh Way, it seems that things haven't changed, and Apple's marketing strategies are just as effective as ever in this day and age.
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DrDream
January 05, 2011 at 6:28pm
So I followed the instructions yet there seems to be no live link at Guy's page. Tried with both Firefox & Safari????
