On Wednesday, Hulu plans to announce the somewhat restricted deal it has with EMI, who is the smallest of the four major music labels. The video-streaming site plans to make a whole 'channel' dedicated to Norah Jones, and since Norah has a new album called "The Fall" coming out the week, they hope to get a bunch of people to visit the site and notice the channel. Hulu and EMI plan to add more artists over time, as well as new Norah Jones material.
Hulu's rival YouTube, on the other hand, already has many music videos uploaded, and is working on making a music video hub called Vevo, with Universal music and Sony Music Entertainment's available songs. Since EMI is more limited, it could be a sign that Hulu is declining to give the financial terms the other labels are probably looking for.
Andy Forssell, Hulu's senior vice president for content and distribution said that Hulu had the idea of putting thousands of music videos on the site, but "In the end, we thought the best starting point that fit with our mission, and with what our users expect, is a good mix of content, some music videos, long-form content and interviews, everything we can get for an immersive experience around certain artists." He also said the he still is talking to other labels and that he thinks that he will have a relationship with all of them at some point.