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We've known for a while that Android continues to have the highest number of installed operating systems by far, but in developers continue to seem to prefer iOS in spite of the smaller numbers. Today, new data from collected by BusinessInsider (via AppleInsider) may demonstrate why. Simply put, developers earn shockingly more revenue with iOS apps than they do with Android.
In AppleInsider's words, the data demonstrates that "For every $1.00 in app download revenue earned by iOS developers, their Android counterparts earn just $0.19." In addition, "The gap for up-front and in-app purchases is slightly narrower, with Android bringing in $0.43 for every $1.00 on iOS, while advertising revenue is the closest at $0.77 on the dollar." Business Insider cites Tristan Louis, Flurry, App Annie, Opera Mobile, and Vision Mobile as its sources.
This is in line with other data that supports the perception that user engagement with apps is much higher on iOS than it is on Android. Last month, as you might recall, research firm Nanigans revealed that Facebook's ads on iOS bring in around 1790 percent more profit than they do on Android. In fact, advertisements on Android usually netted a 10 percent loss.
More data supporting Apple's dominance regarding user involvement exists elsewhere. In July, Chitika showed that iPads account for a whopping 84 percent of tablet web traffic, and AppleInsider pointed out that Flurry Analytics revealed that iPhone users spend around 19 cents per app downloaded compared to the mere six cents from Android.
Follow this article's writer, Leif Johnson, on Twitter.