The App Store has been a runaway success for Apple. Even though the curated, online marketplace generates only 1% of the total revenue for Cupertino, when Apple announced last week that over 15 billion apps had been downloaded, it was kind of huge. The App Store is the hip, fully stocked bar that keeps iOS users coming back for another round. CNN Money, citing a report from Piper Jaffray, shows that we are not only sipping on apps, but starting to develop some addictive habits, too.
Apparently, the average iOS user will download 83 apps in 2011, which is a 61 percent increase over the 51 app average in 2010. Not only are we chugging more apps, we are going top shelf, too. The average app price dropped 18 percent in 2010, but has increased 14 percent (year over year) in 2011, which means we are spending more to add features and games to our devices.
The average price for apps now rests around $1.44, driven mostly by more expensive iPad apps, according the report. But, like a bar with killer happy hour specials, 82 percent of the apps in the App Store remain free.
Adrian Hoppel
July 11, 2011 at 10:59pm
No way my friend; let this mistake shine on forever to mock my hubris!!
