iPad May Have Uphill Battle With Newspapers & Magazines



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Jim in Acadiana

The decision to publish in the iBookstore will potentially be a game changer for many conventional publishers. The discussion in their business of course goes down to dollars and cents. With many firms struggling, this can speed up publishing in that the print and distribution period can basically end. However with the capability available in the iPad, media formats will evolve from simple verbiage to videos, more media, and probable links in the footnotes. Many of the successful firms will succeed with this including some new folks. To quote a term in academia, with the iPad, it may become "Publish or Perish!"

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