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According to an analyst from Credit Suisse, Apple is planning on staying "nimble" on its pricing of the iPad, especially if it doesn't fare well with consumers on its release.
The analyst note out of Credit Suisse came out Sunday after they recounted meetings with Apple executives. The Apple officials that met with analyst Bill Shope also supposedly downplayed the potential for a bit of overkill of other Apple product lines.
The note read:
"Apple wants the iPad to be the best device for a few key use cases. For instance, the company believes it could eventually be seen as superior to both handheld and notebook devices for browsing the Internet, using the App Store, and consuming mobile media (video, photos, and e-books). Nevertheless, in other areas, notebooks, the iPhone, or an iPod may be more appropriate. This clear segmentation of capabilities suggests that cannibalization may be less of a concern than most currently believe."
Shope also continued that despite Apple's pricing of the iPad, Apple seemed to indicate that they would proceed with price cuts if device demand didn't coincide with Apple's expectations. "While it remains to be seen how much traction the iPad gets initially, management noted that it will remain nimble (pricing could change if the company is not attracting as many customers as anticipated)."
Apple shares are down about 7% on the year. Since the iPad was released, the company's shares are down about 5.5%.
via The Wall Street Journal
Image courtesy of Public Radio