(Image courtesy of ipadmediadownloads.com)
As the iPad begins to slowly but surely creep into the hands of more and more users, a recent survey is showing that the device is starting to become the unit of choice for many consumers when it comes to reading. That includes reading newspapers, magazines, and books, according to a recent survey of UK iPad owners.
The survey was conducted by Cooper Murphy Webb and found that of the 1,034 iPad owners polled via telephone from July 28th to August 10th, 43% are now using the iPad more than 10 hours per week, and most of that actually takes place within the household.
In other findings, while the iPad is huge for browsing through magazines and books, laptops/notebooks are still the primary entertainment unit - perhaps from the lack of Flash?
Also, 31% of iPad users choose the iPad over their laptop, mobile phone, e-reader as well as print media for reading newspapers and magazines.
In other numbers, 41% of iPad owners prefer the iPad also for reading books, which one would think would prove huge for apps like iBooks, Kindle for the iPad as well as Barnes and Noble. The iPad also wins in Internet browsing (38% preferred) as well as gaming (37%).
via TechCrunch
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