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Apple is no stranger to the "halo" effect, where one popular product leads to interest in another, such as iPod sales to Windows users leading to more Macs being sold. But it's not just the private sector — businesses are increasingly buying Apple as well.
MacRumors reported Thursday that Apple is enjoying a steady increase in iPad and MacBook sales to businesses, in large part thanks to the success of the iPhone.
According to The Wall Street Journal, 25 percent of Cisco's corporate-provided notebook computers are now MacBooks, following the company's decision to let employees choose which platform they preferred to work on.
Forrester research claims Apple products make up eight percent of "global business and government spending on computers and tablets," and that number is expected to continue to rise to 11 percent by next year.
The report notes that it's typically the iPhone that acts as the spark for Apple's other products to gain a foothold. After Kentucky's LG&E and KU Energy LLC approved the iPhone for use by its employees back in 2010, they soon added the iPad, building apps for specific purposes such as inspecting high-voltage power lines from helicopters.
"For years, we looked for some way to automate this and we heard all sorts of fairy tales, but we could never find anything," remarked Robby Trimble, LG&E and KU's manager of transmission-line services.
The utility company also uses iPads for recording how much electricity is generated by power plants, and even in warehouses to scan barcodes and track how tools and materials are being used.
Follow this article’s author, J.R. Bookwalter on Twitter