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The media tends to focus on Android's domination of the smartphone market, but how much are those buyers actually using their devices compared to the iPhone? New research claims not as much.
Experian Marketing Services' Simmons Connect released new data this week on how smartphone users are spending time with their devices, with the average adult using theirs for 58 minutes each day.
Of those 58 minutes, 26 percent of the time is still spent talking, a number that seems a bit high to us. Texting ranked second with 20 percent, with social networking third with only 16 percent, followed by web browsing at 14 percent, email at nine percent, games at eight percent and everything else gobbling up the remaining nine percent.
Curiously, the research also reveals that iPhone users spend more time actually using their handset than Android owners do, with an hour and 15 minutes compared to only 49 minutes. iPhone owners are also apparently less apt to talk to others, with 22 percent compared to Android's 28 percent.
The bigger question now is, do iPhone owners simply enjoy their device more than their Android friends? An extra 26 minutes per day is a fairly wide margin, after all…
Follow this article’s author, J.R. Bookwalter on Twitter