iTunes Heading For An Overhaul?
Posted 12/10/2009 at 8:47am
| by J.R. Bookwalter

It’s no secret that Apple’s iTunes software is widely considered to be a bloated beast written on top of ancient code. For all of its great features and continual updates, the Mac version of iTunes is often more sluggish and slow than its Windows counterpart. But that may soon be changing,
according to a new report from The Wall Street Journal.MacRumors is reporting on
The Wall Street Journal’s claims that Apple is looking into an “overhaul of the way it sells and store music,” particularly with how to extend the iTunes service onto the web. Citing the usual “people familiar with the matter,” word on the street is that Apple’s recent acquisition of Lala is intended to help accomplish that very task.
Lala.com allows users to buy and/or listen to music from their web browser, which competitors like Real’s Rhapsody also do. It’s presumed that a web-based iTunes from Apple would operate the same way, with music being streamed to users from a central server instead of being downloaded and stored locally.
As MacRumors reminds us, Apple has historically been opposed to a streaming model, claiming that customers want to own their music. An “on-demand” model for iTunes would create new challenges regarding long-term ownership and potential headaches in the future should labels or copyright holders go out of business or otherwise decide to make certain tracks unavailable.
The Wall Street Journal piece doesn’t shed much further light on how Apple will make a move toward reworking iTunes or incorporating the Lala technology into it. As with most rumors, we’ll just have to sit and wait...