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It hasn't even been six months since Apple launched iTunes Radio, and already the free, ad-supported music service has ascended to the number three spot, with number two iHeartRadio in its sights.
CNNMoney reported Tuesday that Apple fans appear to be using iTunes Radio in droves -- so much so that the service has now passed Spotify and is rapidly closing in on iHeartRadio.
According to a monthly survey of radio usage provided by Edison Research, Pandora's popular service has nothing to fear at the moment with 31 percent of the overall listening market -- but with only nine percent, iHeartRadio could soon find its second-place status snatched away by iTunes Radio, currently with eight percent.
With more than 20 million users, iTunes Radio has rocketed past rivals such as Spotify, Google Play All Access, Rhapsody, Slacker and TuneIn Radio in less than six months, and reports suggest Apple's service could be firmly entrenched in second place by the end of the year.
That should be troubling news to Spotify, whose meager six percent of the streaming audio market has already been eclipsed by Apple in the United States, although the service continues to dominate throughout Europe.
Follow this article’s author, J.R. Bookwalter on Twitter
(Image courtesy of CNNMoney and Statista)