Even though Apple is taking on Kindle, Amazon is making it clear that they are still selling their beloved e-ink devices. The day before the Apple quarter-end earnings call, Amazon made an announcement of its own: it sold 1.8 e-books for every hardback book. This is quite a feat for the device and the digital distribution of books.
Forrester analyst James McQuivey states, "Amazon has only barely begun to penetrate the one-fifth of online adults that read more than two books a month. These people love books enough to want a device optimized to provide the ideal digital reading experience, including finding, buying, carrying, and reading books."
Amazon recently lowered the price of the smallest Kindle from $259 to just $189; almost a $100 decrease in price which could have accounted for the increase in sales last quarter.
You can read more information about the Amazon Kindle and iPad success on Forrester's website.
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