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Now that Apple's built-in Maps app finally includes turn-by-turn navigation, makers of traditional GPS navigation products like Magellan are trying to find new ways to market their services to the iOS crowd.
TUAW reported Thursday that GPS navigation firm Magellan has introduced a new SmartGPS device, combining the best of their old-school hardware with the advantages of a mobile app for iPhone or Android.
Resembling a miniature iPad with a five-inch touchscreen, the $249 Magellan SmartGPS is capable of connecting to a free iOS app (not yet available, but expected in the next week or so), capable of pulling content from the likes of Yelp or Foursquare as well as providing traffic, local weather, and even nearby fuel prices.
Content can also be downloaded over USB on any Mac or PC, and the SmartGPS works with Wi-Fi, when available, to cut down on the amount of data pulled from your iPhone.
In addition to the free SmartGPS app, Premium versions will also be offered later this summer for either $49 (U.S. maps) or $59 (U.S. and Canada maps) which include their own turn-by-turn voice navigation for those who don't want to fork over for the new hardware. (No word on whether this will be an update to the company's existing -- and long-neglected -- app or something new entirely.)
Magellan SmartGPS will be available initially from Best Buy, but should roll out to other retailers in the coming months.
Follow this article’s author, J.R. Bookwalter on Twitter