9:46 am: Inside the keynote, no power strips this time. Pray for long battery life. 

10:00 am: Steve arrives, jokes he's not dead

10:02am: 3000 App store applications. 65, 000,000 accounts in itunes. #1 music distributor in the US in any format.

10:03am: HD TV shows added to itunes. sd $1.99 HD $2.99  and NBC is back! BSG!

10:05am: iTunes 8 released today - HD TV Shows, Accessibility, new browsing, genius

Browsing - new nav bar at the top - album cover and tv show art 

Genius - automatically makes playlists from songs in your music library that go great together in one click. Pandora-type playlists, genius button in lower right hand corner. Genius sidebar shows recommendations from iTunes Store.

Genius uses the cloud. uh oh. Uses millions of iTunes users information anonymously. automatically updates once a week.

Steve will demo Genius now.

10:11am: Genres uses new artwork. shows The Office in HD.  

10:12: oh dear, he uses John Mayer to demo Genius. Why Steve WHY! Genius finds al the music you can nap too. pretty impressive. Uses Elvis for next Genius playlist. Whew, that was a close one. 

10:15am:  Available today at Apple.com. Yeah, expect server overload. 

10:16am: 73.4% iPod's market share. 5000 accessories, 90% cars offer iPod integration. 160 million iPods sold over it's lifetime. 

iPod classic -120gb $249

10:20am: iPod nano - brand new looks like spy pics. thinnest ipod ever made. Oval shapelandscape screen.curved glass, curved aluminum, accelerometer, Genius playlis. turn iPod sideways you get coverflow. new pop-up menu if you hold down center button. Control wheel does not rotate in landscape mode

10:22am: demoing iPod nano - genius playlist and shake to shufle. shake your iPod to shuffle. Saweet! Dean Martin pops up, very fitting. Landscape good for photos. Battery life - 24 hours music - 4 hours for video.

10:25am: Enviroment. iPod nano - arsenic free, bfr free, mercury free, pvc free higly recyclable. 

10:26am: iPod nano - colors, 8 new colors. 8gb $149 - 16gb $199. 8gb in stock in the next few days, 16gb by next wek hopefully.

10:27am: headphone with remote is back. Yehaw!!! nub on cable resembles iPhone headphone, has mic for voice recording - $29 next month. New in ear headphones. three sets of ear buds, two drivers in each woofer and tweeter. $79 in October. 

10:29am: nanp-chromatic ad. I hear a new top-ten single. 

 10:30am: iPod touch time.  thinner, countoured like the iPhone. Silver ring like leaked best buy ad. Volume controls on the side. built in speaker, for casual listening. Genius paylist creation. Nike+ iPod seen in iPod touch demo. Let's Run!!!

10:31: Nike+ iPod built in. all you need is the transmitter for your shoe.

10:33am: App Store - 100,000,000 apps downloaded. Only launched 60 days ago.  700 games on App Store today. Available in 62 countries now.

10:35: iPod touch demo - Genius playlist demo. Move dem, Steve likes Iron Man, interesting. 

10:37am: here comes Phil - will demo new games - Spore, Real Soccer - uses real team data, uses a d-type controller onscreen. Looks pretty cool until you can't see your guy. Phil Scores - GOOOOAAALLLLLLL!!!!! instant replay. Need for Speed undercover - customize your ride, rocking soundtrack,Phil drifts and flips his Porsche.Graphics look cool.Phil gets arrested.

10:45am: iPod touch - battery time: 36 hours music 6 hours of video. - envoriment - same specs as the iPod nano. 8gb $229 - 16gb $299 - 32gb $399. Available today.

10:48am: new iPod touch ad is all about the games.  New software version 2.1 on iPod touch.Free upgrade from iPod touch 2.0. from 1.x its $9.99 available today.

New iPhone software - 2,1 fixes lots of bugs better battery lfe, ess dropped calls, fixed app bugs, backing up goes way faster. Free available on Friday

10:50am: Who will be today's musical guest? John Mayer? Green Day?Bono? Ozzy?

10:51am: It's Jack Johnson. He did the Curious George soundtrack and is the number one selling male artist on iTunes. 

11:04am: Jack gets a standing O.

That's it folks, check back shortly for more pics!