Join us as we live blog the iPhone OS 3.0 Software event direct from the Apple Campus starting at 10am PDT.

You can also join our live Twitter feed at twitter.com/maclife.

11:31 AM: Short press Q&A starting in a minute here. Thanks for reading/enjoying/putting up with our live blogging/tweeting. Post comments below, or DM @Maclife on Twitter.

11:30 AM: So that's it! Coming to a phone near you this summer! No official release date, but I gotta say I'm pretty stoked. (RDF strikes again?)

11:29 AM: iPod touch owners can get the update for $9.95. (Prepare the complain-a-tron, but we've been through this before...)

11:28 AM: PEOPLE LIKE US will get iPhone 3.0 THIS SUMMER.(Boo!) Free update for iPhone 3G. Almost all features work on iPhone OG, no MMS or A2DP BT.

11:27 AM: First available as a developer beta, starting TODAY, for all members of the iPhone Dev Program, even new members. Lots of info on developer.apple.com, the technical mumbo-jumbo. Forums too so the devs can help each other.App Store is in 62 countries today (80 for iPhone itself), they're expanding that to 77 countries.

11:26 AM: "We're really excited about this. It's a major update to the operating system, and I can't wait until you can get your hands on it." 

11:25 AM: He's recapping what he's already said. It's either almost over or almost time for ONE LAST THING... Stay tuned...

11:24 AM: No specific mention of tethering. (But lemme tell you...I've been tethering this whole time! No Wi-Fi in here! Thanks Netshare!)

11:22 AM: Scott says iPhone 3.0 has more than 100 new features. Notes Sync (syncs to Mac or PC over iPhone), Shake-to-Shuffle, Wi-Fi auto login, stereo Bluetooth over A2DP (YAY!!!), Anti-phishing and Auto-fill in Safari, YouTube subscriptions, LDAP, meeting invites, tons more.

11:21 AM: When music comes up in the Spotlight results, just tap it to play. Brilliant.

11:19 AM: "Wouldn't it be nice if there were a single location you could go to search across all these applications?" There is, it's called Spotlight.Spotlight demo coming atcha... It's a new app that searches Mail, Calendar, iPod, Notes, Contacts... all of it.Searches your app names. "If you're like me and have 100+ apps on your phone, it makes it easy to find and launch them quickly."

11:18 AM: NEXT: Calendar. Already supports personal and Exchange calendars. Now adding CalDAV (shared) and ICS (subscriptions) support. Nice.

11:16 AM: NEXT: Brand-new Voice Memos application. (Sorry, third parties.) Supports an external mic, editing, email/MMS-ing the memo.

11:15 AM: Send/receive vCards, photos, audio files, locations. All added to the existing SMS app, which Forstall keeps calling "Messages."

11:14 AM: Next: In SMS, the ability to forward and delete individual or multiple messages. And...SUPPORT FOR MMS! (No more freaky links.) "Welcome to 2002!" says Ray.

11:13 AM: NEXT: Landscape support, which you know and love from Safari and its nice big landscape keyboard. In 3.0, it's coming to Mail.

11:11 AM: "One more thing I want to show you." Now you can send more than one photo at a time. (Something I could've used just this morning...) In Photos, you just copy multiple photos to the clipboard and then paste them into a new Mail message. That's copy-paste in iPhone 3.0!

11:10 AM: You can copy whole SMS texts and paste those into Mail too. Works in third-party apps too. It's what you've been WAITING FOR ALL THIS TIME.

11:08 AM: PLUS you can press and hold on an HTML page (Safari) to select a selection, with grab points for adjusting it easily. Then copy & paste!SHAKE TO UNDO PASTE! Yes!!!!!!111!!!1!1!!oneone1! Also upports multiple undo/redo.

11:06 AM: CUT COPY PASTE!!!!! You double-tap words, they're selected, and a Cut/Copy/Paste dialog pops up. Select whole blocks the same way.You can even copy stuff from one app (Notes, Mail, etc.) and paste into another. Tap once to bring up the bubble to paste in copied text.

11:04 AM: Scott Forstall is on the side of the stage cracking up.

11:02 AM:You can play a duet over Bluetooth with another iPhone in proximity, or audition for the World Stage, a global community.Now they're playing two-man "Phantom of the Opera" on leaf trombone, with harmonies and everything. It's as wonderful as it sounds.

11:01 AM:Ge Wang, computer music researcher at Stanford, cofounder of Smule. Ocarina's social features have 700,000 users."it's our belief that everyone is inherently creative, and expressive." New app = Leaf Trombone World Stage. "Perhaps the first massively multiplayer online social music experience." You learn the leaf trombone (3 octaves). Slide and blow, baby...

10:59 AM: DEMO #7: Smule, creators of the Ocarina of awesomeness. Forstall says it's been used in "40 million performances" around the world. [The best of which is here...]

10:56 AM: Also LiveFire, a multiplayer FPS you can play over 3G or Wi-Fi. It looks like GoldenEye! Shake to jump, touch to look/move/shoot. Neat!Call for help: Sends a push notification to your friends so they can help you kill fools. In-app commerce for bigger guns! DOWN! FIRE! KILL!

10:54 AM: Touch Pets, like a social Nintendogs but for the iPhone. Uses push notifications to set up virtual playdates with your dog's friends. In-app commerce so you can buy duds for your dog, or gifts for others. Too friggin' cute, these wee puppies you guys.

10:52 AM: DEMO #6: ngmoco, a game developer (exclusively iPhone/iTouch), makers of the aforementioned WordFu (which is awesome)...They're excited about the network connectivity's potential for social games. Showing two games-in-progress today.

10:51 AM:App even does a graphical representation from her data. Tap on graph points to find out more about those specific instances. Awesome.

10:49 AM: Insulin caluclator, based on carb ratio, glucose readings, etc. Recalls how much insulin you've taken. Also links users to other diabetics.Diabetic kids can send glucose numbers to their parents from within the app, and let them know how she's feeling. App keeps whole history.

10:48 AM: LifeScan helps diabetics manage their disease. Tracks glucose readings (iPhone connects to glucose meter, via dock or BT), meals eaten, etc.

 10:47 AM: Come on, where's Copy/Paste?-Ray

10:46 AM: DEMO #5: LifeScan, a Johnson & Johnson company.

10:45 AM: Still not all! Native app integrates with mobile website when you want more analysis, statistics, more info about the alert.

10:44 AM: That's not all! New media player (behind the scenes) scales the video quality for your 'Net connection, 3G or WiFi.

 10:41 AM: DEMO #4: ESPN, who has a great Web app for iPhone and is now about to launch a native app too. ESPN has an alert service already to alert fans to scores, news, etc. "The new SDK will enable us to step things up on the iPhone..."

New alert shows a badge and plays the ESPN "duh-nuh-nuh! duh-nuh-nuh!" sound. Shows highlights, great video quality. SUSIE WANTS.

10:41 AM: JD Power ranked iPhone #1 in customer satisfaction among business smartphone users, says Scott.

10:37 AM: DEMO #3: Oracle. Already serving their enterprise customers with 5 apps in the app store.Also uses in-app email for keeping in touch with partners from within the Oracle Sales app, or any Oracle app.

10:36 AM: So it's got in-app commerce, plus media access (your Sim can play your music on his stereo and boogie down adorably) "I don't dance like Elaine." —Scott Forstall, for whom the dancing Sim in the demo was named...

10:34 AM: DEMO #2: Electronic Arts, the Godzilla of games, especially mobile games. Tetris, Spore, SimCity, Monopoly, all in der App Store.The Sims 3, coming soon to iPhone. Create a character, explore 3D rooms, spend simoleans, check out new features added by EA remotely

10:31 AM: DEMO #1: Meebo, one of the fastest-growing social networking websites around. CEO Seth Sternberg.meebo's native iPhone app lets you chat with people in any IM network (YAY!). It uses push notifications, which the company was waiting for. meebo also does "social feeds," like who's adding films on Flixster or who's put you on their IM buddy list.

10:29 AM: A few more new APIs: iPod library access (your own songs in games?! YES PLEASE), proximity sensor, in-app email, audio recorder, shake API.But they're adding 1000-some new APIs to the SDK. Now we'll hear from some developers who've had it for two weeks. This is always fun...

 10:28 AM: Forstall says it's scalable and optimized for ALL the mobile networks the iPhone operates on worldwide. Impressive. (Can't wait to test that out!)

 10:27 AM: 3rd party server (dev's) can only talk to phone when the app is running. But it can talk to Apple's push cloud any time. The push cloud keeps a persistent connection to the phones, and devs can send text and sound alerts, badges, etc. Very, very cool.

10:26 AM:They did tests with a popular IM client running in the background on a Windows Mobile phone, Android phone, etc. It wasn't pretty. Background processes dropped processing time by 80 percent. Push notification only dropped it 23 percent. Here's how it works...

10:24 AM:NEXT: Push notification!!! "You know? We're late on this one." —Forstall. But it's really coming, for real this time.At the App Store launch, the store grew too quickly, and Apple had to "rearchitect" their servers to do push notification."Now we're good to go." —Scott Forstall. Push is better than background notification, especially for battery life reasons.

10:23 AM:NEXT: Maps. Developers want to embed the Google Maps into their own applications, with full Cocoa Touch control. So Apple did it. It's the full Map API, supporting all views, the pinch controls, location services, etc. You can even "reverse geocode" your location. "ONE MORE THING" we're doing with Maps: Developers can use Core Location for turn-by-turn direction apps. It's just BYO maps.

10:22 AM:Accessory apps can use the dock connector, Bluetooth, standard and custom protocols. (Play/pause music, use the contacts, etc.)

10:20 AM: Even cooler example: Connect iPhone to blood pressure cuff, write an app that takes your blood pressure, stores/emails the data. Whoa.

10:19 AM:Phone 3.0 enables accessory makers to develop apps that talk RIGHT TO the accessories. Example: Equalizer app for speakers. Cool!!! Another example: FM transmitter maker can do an app for finding optimal station for the transmitter to use, plus a nice UI for you.

10:18 AM:NEXT: Accessories. "There are thousands of developers building thousands of accessories that work great for iPods and iPhones."

10:16 AM: NEXT: Peer-to-peer connectivity. Great for multiplayer games on multiple iPhones. Like WordFu, but not over a WiFi network.Automatic discovery, done wirelessly over Bluetooth (no WiFi needed), no pairing. "This is all completely seamless." --Scott

10:14 AM:Examples given: ebooks, city guides, more levels for games. Whole thing is tied to iTunes Store: Standard username/password dialog. Same business model as App Store: Dev sets price, keeps 70% of revenue. Apple covers credit card fees and pays devs monthly. Paid apps only.

10:12 AM: App Store improvements on the way. Devs have asked for subscriptions (say, for mags or comics), level packs (for games), new content.Apple will support all of those additional purchase models, called In App Purchase.

10:11 AM: iPhone OS 3.0, a major update to the iPhone/iTouch operating system. Features for both devs and customers. Devs first...

New SDK has more than 1,000 APIs, meaning developers can add even more functionality to their awesome apps.

10:09 AM: Here comes Scott Forstall, senior VP of iPhone software

 10:07 AM: "The App Store is a meritocracy. You can be a guy in a garage." --Steve Demeter.

More than 25,000 apps in the store today. Nice job, devs. In Feb, "the first month for which we have data" (huh?!), 96 percent of apps were approved. More than 800 million DLs so far!

10:06 AM:Steve Demeter from Trism, a one-man development "shop" bringing it to the App Store. Apple says it really levels the playing field for devs.Video of Steve says he went from demo to done in 10 days, thanks to the Apple SDK. Eighth place in the App Store at launch, yeeeah!!!

10:04 AM:SDK beta announced 1 year ago. Since then the SDK has been downloaded 800,000 times, 50,000 joined the iPhone Dev Program.

10:03 AM:17 million iPhones sold already, including the Original Gangsta and the iPhone 3G. 30 million if you toss in those handy iPod touches. don't forget them!

10:02 AM:iPhone is already in 80 countries! 10 million by end of 2008 goal... blown away. 13.7 million sold in calendar year 08. Dang!

10:02 AM:Getting started.

 9:55 AM: We're in!

9:36 AM: Parting pic before we go inside...see you here soon...live!!!

9:31 AM: Lots of security around..it's hard to take pics, but man the sun feels good! Not as good as cut & paste or MMS, or video or built-in tethering, or email search or.....but, you know, it's good. Happy St. Patty's Day.

 9:17 AM: Waiting with the other journo-hordes outside, enjoying the Cupertino sun. Only 43 minutes until showtime!