Love iAds? Apple Has Designed An App Just For You (Updated: Apple Breaks Their Own Rules)
Posted 04/06/2011 at 6:33am
| by J.R. Bookwalter
We already know that Steve Jobs and Company love iAds, because they’ve made such a big deal about them at media events for almost a year. Apparently some of you must love ‘em too, because Apple has now introduced a free app dedicated to them called iAd Gallery.
Apple quietly introduced a new addition to its App Store stable on Tuesday with iAd Gallery. What does it do? Well, we’re glad you asked. iAd Gallery serves one function and one function only, and that’s to show you Apple’s iAds.
Done scratching your head? We’re not quite sure what Apple was thinking here -- after all, many people prefer an ad-free experience with their apps and are willing to pay to have them removed. So why would we want an app that’s full of them?
“Great ads. On-demand. In your pocket,” Apple’s description for the app reads. “The iAd Gallery is a celebration of advertising, featuring iAd campaigns from some of the world's best brands and their advertising agencies. The iAd Gallery gives you easy access to a selection of the fun and informative ads that have run in some of your favorite apps. Use the Browse feature to discover ads you haven't seen, or to find those you want to see again. Even lets you tag your favorites to a Loved section that’s all your own.”
Fair enough, but the value of such an app is still a mystery to us -- and apparently to at least a few App Store customers, based on their reviews.
“Finally, I can view all the ads I want without some stupid app getting in the way,” writes Adam Tyler, tongue firmly in cheek.
“Pretty nice app, but it would be even better if you could use in app purchase to remove the ads,” jokes jj999.
If you love advertising and can’t get enough of it, Apple’s new iAd Gallery is ready and waiting for you. The 1.5MB download is compatible with the iPhone, iPod touch and iPad (although it’s not a universal app) and requires iOS 4.2.6 or later.
Update: Ironically, Apple’s own iAd Gallery appears to run afoul of the company’s own App Store guidelines. According to Business Insider, guideline 2.13 states, “Apps that are primarily marketing materials or advertisements will be rejected.” Is anyone surprised that Apple has ignored their own rules?
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