MacBooks for $728? Are We Dreaming?
Posted 12/29/2009 at 9:45pm
| by J Keirn-Swanson
The news was hot over at 9to5Mac.com as well as on their Twitter page
where they reported prices for the standard unibody MacBook at Apple's
Education Store as low as $728 (with screenshots to prove it). This, to
put it mildly, was pretty exciting news, only commenters were reporting
the rather higher price of $899. A tour through various other
Apple-product-related blogs reporting on cuts to the MacBook price only
confirmed the higher end figure.

So what gives? Having walked through the order process online
ourselves, we too were met with the $170 greater price. Now, while $899
is fifty bucks more off the Education discount, and while it's not at
all a bad price for your basic MacBook with 2.26GHz duo
processor, a 250GB hard drive and 2 gigs of RAM, it's certainly not
$728. Apple's known for a little discount here and there, what was so
off about this one?
Well, it turns out all that was needed was a call on the phone. We rang
up the Help Desk at 1-800-MY-APPLE and had a conversation with Chad to
get the scoop. According to our source, the deal in question was being
offered by the University of Maryland to its students. That killer $728
price tag is only for this specific university, the additional
discounts below the regular $899 deal provided by the university
itself.
As it turned out, someone got hold of the store link, posted it online
at dealnews.com, a discount clearing house of links, and the story
spread from there. As of this writing, the "deal" on dealnews.com is
listed as "expired," though Chad was sure to inform us that both Apple
and the University of Maryland were aware of the situation, that the
college was "monitoring" it and that there would be repercussions.
Sooo, of course it was too good to be true. It always is...and we're
always suckers for that glimmer of hope that this time it might be
really, honestly, surely true at last.
Gotcha.