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MacBooks ARE the Premium Laptop Market
Posted 07/28/2009 at 11:11:03am | by J Keirn-Swanson

With a stunning 91% share, MacBooks clearly dominate the market for premium laptops.


According to market research leaders NPD Group, the market for laptops priced over $1,000 is Apple's to rule as of June of this year. With a whopping 88% of the market in May, Apple managed to better that figure after the rollout of updated MacBook Pro models. June's sales figures show a 25% increase over sales from last year.

The recent new models and a drop in MacBook prices have helped Apple post a growth in sales while the rest of the laptop market is slumping. This is clearly positive news for Apple, suggesting that Microsoft's Laptop Hunter ads aren't gaining much traction even in a down economy.

aluminum body macbook


With the low-end Mac laptop starting at $999, Apple simply refuses to participate in the lower price range of the laptop market. Partly this is by design -- Mac's performance and costs are higher because of quality -- and partly this is Marketing 101 -- you don't taint your brand recognition for quality by putting out a flimsy $199 netbook.

Perhaps with a lower price tablet, Apple can find a way to move in and change the game in other price brackets, the way the iPod upended the portable music market. But for now, things must be looking pretty sweet from Cupertino.

COMMENTS: 6
TAGS:  MacBook, macbook pro, Tablet
COMMENTS
avatarAll I have to say is YOU GET

Submitted by MacMike1000 on Tue, 2009-07-28 08:51

All I have to say is YOU GET WHAT YOU PAY FOR. Once you go Mac, you never want to come back. (To PC)

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avatar@ MacMike

Submitted by donisewell on Tue, 2009-07-28 09:48

I totally agree. I've been telling ppl this for years. They don't believe me, then they come to me when they need troubleshooting done on their PC.

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avatarsame here

Submitted by hallr7 on Tue, 2009-07-28 10:23

same with me, i like showing them on my Mac how i don't have the same problems there PC has or how my Mac can do it better. than they moan about the price of a mac than charge them $25 an hour to fix the PC. A happy circle.

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avatarDefine "premium"

Submitted by eyanovick on Tue, 2009-07-28 23:44

Believe it or not, I own a MacBook Pro. It seems to me, all this is telling me is that Macs are the most expensive laptops. It says so right in the article...

"Apple simply refuses to participate in the lower price range of the laptop market"

So basically they just price them higher than everyone else and call it a "premium" market???.

What is "premium" about them? A nice case? Come on.

They "just work"? So does my laptop with Linux.

I like my Mac but I don't see it as some magical machine. There are numerous times when I need to force quit apps that have stopped responding. It's a nice laptop but I have the same experience with my Linux laptop for much, much less.

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avatarApple/BMW - Windows/Ford Pinto or AMC Gremlin?

Submitted by pairb on Sun, 2009-08-09 10:20

Though I personally have never owned a MacBook I am presently searching for one for my daughter who starts college in 3 weeks and they recommend the same. What I do know is in the 25 plus years I have used a desktop Mac only once did I ever take one in for repair and that was because I was still somewhat of a novice in troubleshooting so I ended up paying $50 for a $5 battery. Presently, the G4 I am using has run 24/7 since 2002 except the occasional loss of electrical service. And that gives me opportunity to open the case and clean the dust out. I run a Windows lab in Education and it drives me nuts! And nary a day passes someone isn't asking me to help them with some problem with their PC. I prefer a car that starts when you turn the key and one I don't have to take to my mechanic every week. Bottom line is, as previously stated, you get what you pay for!!

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avataromega watches

Submitted by benet (not verified) on Tue, 2009-11-10 21:43

Were not smart, but also learn from others bald.omega watchesChing had no water to fish, one to the cheap is invincible.replica watchI left Dragon, White Tiger right shoulder tattooed Mickey Mouse.replica watchesEfforts should be made! ! For your Audi Dior me.dfsfk11

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