With a stunning 91% share, MacBooks clearly dominate the market for premium laptops.
According to market research leaders NPD Group, the market for laptops
priced over $1,000 is Apple's to rule as of June of this year. With a
whopping 88% of the market in May, Apple managed to better that figure
after the rollout of updated MacBook Pro models. June's sales figures
show a 25% increase over sales from last year.
The recent new models and a drop in MacBook prices have helped Apple
post a growth in sales while the rest of the laptop market is slumping.
This is clearly positive news for Apple, suggesting that Microsoft's
Laptop Hunter ads aren't gaining much traction even in a down economy.
With the low-end Mac laptop starting at $999, Apple simply refuses to
participate in the lower price range of the laptop market. Partly this
is by design -- Mac's performance and costs are higher because of quality -- and
partly this is Marketing 101 -- you don't taint your brand recognition
for quality by putting out a flimsy $199 netbook.
Perhaps with a lower price tablet, Apple can find a way to move in and
change the game in other price brackets, the way the iPod upended the
portable music market. But for now, things must be looking pretty sweet from Cupertino.
Cathy Preston
January 30, 2010 at 1:19am
The specs and the price combo seems good for the kind of job you have in mind !
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pairb
August 09, 2009 at 11:20am
Though I personally have never owned a MacBook I am presently searching for one for my daughter who starts college in 3 weeks and they recommend the same. What I do know is in the 25 plus years I have used a desktop Mac only once did I ever take one in for repair and that was because I was still somewhat of a novice in troubleshooting so I ended up paying $50 for a $5 battery. Presently, the G4 I am using has run 24/7 since 2002 except the occasional loss of electrical service. And that gives me opportunity to open the case and clean the dust out. I run a Windows lab in Education and it drives me nuts! And nary a day passes someone isn't asking me to help them with some problem with their PC. I prefer a car that starts when you turn the key and one I don't have to take to my mechanic every week. Bottom line is, as previously stated, you get what you pay for!!
eyanovick
July 29, 2009 at 12:44am
Believe it or not, I own a MacBook Pro. It seems to me, all this is telling me is that Macs are the most expensive laptops. It says so right in the article...
"Apple simply refuses to participate in the lower price range of the laptop market"
So basically they just price them higher than everyone else and call it a "premium" market???.
What is "premium" about them? A nice case? Come on.
They "just work"? So does my laptop with Linux.
I like my Mac but I don't see it as some magical machine. There are numerous times when I need to force quit apps that have stopped responding. It's a nice laptop but I have the same experience with my Linux laptop for much, much less.
hallr7
July 28, 2009 at 11:23am
same with me, i like showing them on my Mac how i don't have the same problems there PC has or how my Mac can do it better. than they moan about the price of a mac than charge them $25 an hour to fix the PC. A happy circle.
donisewell
July 28, 2009 at 10:48am
I totally agree. I've been telling ppl this for years. They don't believe me, then they come to me when they need troubleshooting done on their PC.
MacMike1000
July 28, 2009 at 9:51am
All I have to say is YOU GET WHAT YOU PAY FOR. Once you go Mac, you never want to come back. (To PC)
