For all of its e-book goodness, the iPad is still lacking in one major area: subscriptions to magazines and newspapers. Amazon’s Kindle has them, and now the company is taking a cue from Apple by giving publishers a better split.

AppleInsider is reporting that Amazon.com will begin offering magazine and newspaper publishers the same 70/30 revenue split that Apple gives to App Store developers. The deal was announced on Monday and goes into effect on December 1.

"Building on the recent introduction of Wi-Fi-enabled Kindles and the upcoming availability of newspapers and magazines on Kindle Apps, we're pleased to add an increased revenue share and a great new tool for making Kindle better and easier than ever for publishers," said Peter Larsen, Amazon Director of Kindle Periodicals.

Amazon is offering the new 70/30 split “for publishers who meet certain requirements, such as making titles available on all Kindle devices and applications and offering titles in all geographies for which the publisher has rights.” The publishers will take home 70 percent, while Amazon keeps the other 30 percent.

The news is particularly intriguing for iPad users, who have lamented for months that there was no easy way to get magazine and newspaper subscriptions on their tablet devices. Amazon has already announced that a forthcoming Kindle for iOS update will include magazine and newspaper subscriptions, so this week’s announcement is presumably another piece of the puzzle in place for that update.

The announcement could also have positive implications for Apple -- if it’s widely accepted by magazine and newspaper publishers, they could then embrace the same deal with Cupertino and make an iTunes subscription store a reality at long last.

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