Apple continues to roll out celebrity-powered television commercials for Siri, with the latest starring film director Martin Scorsese as he maneuvers the mean streets of New York in a taxi cab, with Siri helping guide the way.
Apple has posted a new TV commercial for Siri to YouTube this week entitled "Busy Day." The spot stars legendary Goodfellas and Hugo director Martin Scorsese organizing his day from the back of a New York City taxi cab -- of course, with Siri's help.
"Siri, what's my day look like?" Scorsese asks, to which Siri responds "Another busy day today, Marty!"
"Are you serious?" the director asks in frustration.
"Yes, I'm not allowed to be frivolous," Siri retorts.
The director then spouts off a list of schedule changes before spying someone on the sidewalk as he passes by, asking Siri to locate his friend -- only to discover he's located elsewhere on Manhattan island.
Finally, Scorsese uses Siri's help to navigate through a jungle of other taxi cabs, closing with, "I like you, Siri… you're going places."
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