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When it comes to smartphones and tablets, you’ve gotta feel for Microsoft -- they’re underdogs these days when it comes to such markets, while companies like Apple and Google continue to grow with no end in sight. But one thing you can say for Microsoft, they’re persistent.
MacRumors is reporting that Microsoft is taking a “never say die” attitude toward the tablet market currently dominated by Apple’s iPad. According to The New York Times, the Windows PC giant will take to the stage at the 2011 Consumer Electronics Show (CES) in January to take the wraps off their counterattack on iOS and Android tablets.
“According to people familiar with Microsoft's plans, Steve Ballmer, Microsoft's chief executive, is expected to announce a number of these devices when he takes the stage at CES, showcasing devices built by Samsung and Dell, among a number of other manufacturing partners,” the Times report revealed.
Ironically, Microsoft has been excited about the slate/tablet concept for years, but none of their efforts to date have caught on with buyers, let alone made even a dent against competitors such as the iPad or even the Android-powered Samsung Galaxy Tab.
Now, Microsoft is back with more Windows 7-based tablets, taking aim at productivity features as a way to combat the iPad menace. “The company believes there is a huge market for business people who want to enjoy a slate for reading newspapers and magazines and then work on Microsoft Word, Excel or PowerPoint while doing work,” according to a Times source familiar with Redmond’s current plans.
MacRumors notes that Ballmer and Co. were heavily touting tablets a year ago, at a time when the iPad was little more than a series of crazy Apple rumors. Microsoft demoed the HP Slate at this year’s CES show, a full Windows 7 tablet device that essentially fizzled on the launch pad (no pun intended).
Follow this article’s author, J.R. Bookwalter on Twitter
(Image courtesy of MacRumors)